In this post I want to go over how to get more clicks to increase visitor opt ins, conversions, sales and the number of subscribers to your website, blog or newsletter.
Regardless of the business you are in, you always want more traffic entering your conversion funnel so that you can convert more of it into customers, clients, readers, etc. How do you do this non-invasively is often the key challenge.
Some readers have asked me in the past how I am able to convert my readers into subscribers, and while there are several conversion techniques you can employ to increase subscribership, I want to discuss one specific way that has been very effective for me.
I am not a fan of flash screens and pop up opt-in boxes that attempt to get the visitors of a website or blog to sign up to an offer in exchange for their name and email address as soon as they arrive on a website.
Although these tools are effective in acquiring new subscribers or potential customers from a statistical perspective, I personally don’t like their invasive nature, and strongly feel that while you can acquire new email addresses, you may be alienating your existing readership base by providing a less pleasant experience than what they are used to.
There is no definitive answer to whether or not you should be using these tools. The use of such tools really comes down to your objective, marketing style and personal beliefs. Are you aiming to acquire more email addresses or subscribers who are truly fans? Or are you aiming for a better user experience? Neither answer is necessarily wrong.
For example, if you own a static website and feel that your existing readership is no longer “monetizable”, you may decide to implement a pop up opt-in program to acquire “fresh” email addresses that may potentially convert into paying customers. After all, making money from your web property is one of your goals of being online – an important one.
At the same time, if you are blogging and intend to build a real community, or if you are a hobbyist blogger, you may want to consider the implications to your existing readers and new visitors.
If you want to increase your readership, how do you do this without offending a loyal, existing reader who takes objection to the invasiveness of pop ups and flash screens?
How to Get More Clicks to Your Conversion Channels Non-Invasively
I am constantly looking for ways to grow my blog’s readership, and I’ve always secretly wondered what a pop up tool would do to my subscribership. But because I personally don’t prefer using such tools, I haven’t implemented one.
Few months ago however I came across a tool that I felt demonstrated a good balance between attracting a new reader’s attention to increase the chances of opting in to an offer and at the same time doesn’t come off as too invasive.
I am referring to the Hello Bar that you see on top of the page. Adding this bar allows you to include a short message like the one you see on mine, followed by a clickable button that takes the reader to your conversion page. Mine looks as follows:
I like several things about the Hello Bar. It allows for absolutely painless and seamless integration. It literally took me 5 minutes. I also like the fact that it is that it is not too invasive in my opinion. Readers can click a tab on the bar (this tab is movable) to shut down the bar.
The Hello Bar also has some nice analytics built into it, including an automated periodic email update informing you how your conversions are performing, and whether you are trending upward or downward over time.
But most important of all is the tool’s unprecedented effectiveness. I personally have never experienced any online tool that has resulted in such a dramatic improvement in my click through, opt in and subscriber conversion rates.
Here is a snapshot of how the Hello Bar tool compares with some of the other methods by which I attempt to increase my blog’s subscribers.
-yes, I know!
As you can see, nothing is even close to the effectiveness of the Hello Bar, including my free report which I feel is one of the most valuable contributions I can share with anyone right now from my own experience. So if you are wondering how to get more clicks to your conversion funnels, you might want to consider using a tool like this.
The Hello Bar has a free and a paid version. If you are relatively new to the space and want to give it a shot, try the free version as it gives you the full flavor of what the tool can do for you. You get a limited amount of clicks to your free version, after which the bar stops appearing on your website or blog until the next period when you get a fresh set of free clicks.
The only difference between a free and paid version is that you will not run out of clicks to your bar with the paid version. I started out by trying the free version just to observe what it does for my online business. I was pleased with what I saw and decided to purchase the full subscription plan.
It’s important to try different things to see what works best for your business. This is one of those things that I tried and has worked really well. I just implemented it on my authority website and will be measuring performance shortly.
If you’d like to try out the free version, I am an affiliate of Hello Bar and would be happy to answer any questions before you even get it, during or after.
What are your thoughts on using tools like this? What’s working well for you today in terms of conversions and opt ins? Why would you, or wouldn’t use a tool like Hello Bar?
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